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Jagalchi Fish Market: How to Navigate Korea's Largest Seafood Market

BK
Busan Korean Man
•January 5, 2025•9 min read
Jagalchi Fish Market: How to Navigate Korea's Largest Seafood Market

Jagalchi Fish Market is not just a market - it's the beating heart of Busan's seafood culture. As Korea's largest seafood market, it can be overwhelming for first-timers. Let me guide you through like a local.

What Makes Jagalchi Special

Established in the 1940s, Jagalchi has been supplying fresh seafood to Busan for generations. What sets it apart:

  • **Freshness:** Fish caught that morning
  • **Variety:** Over 200 species of seafood
  • **Experience:** Buy fresh, eat immediately
  • **Culture:** Busan ajummas (ladies) with decades of experience
  • How the Market Works

    The Two-Floor System

    **First Floor:** Raw seafood vendors

  • Buy your fish/seafood here
  • Prices are per 100g or per piece
  • Haggling is expected and encouraged
  • **Second Floor:** Restaurants

  • Take your purchases upstairs
  • Restaurants cook what you bought
  • Cooking fee: ₩5,000-₩10,000 per dish
  • What to Buy

    Must-Try Seafood

    1. Live Octopus (산낙지)

  • Price: ₩20,000-₩30,000
  • Served still moving
  • Not for the faint of heart!
  • 2. King Crab (킹크랩)

  • Premium item
  • Best grilled or steamed
  • Price varies by size (₩50,000-₩200,000)
  • 3. Abalone (전복)

  • Busan specialty
  • Grilled with butter is divine
  • Price: ₩15,000-₩25,000 for 5-6 pieces
  • 4. Flatfish Sashimi (광어회)

  • Incredibly fresh
  • Sweet and delicate
  • Price: ₩25,000-₩40,000
  • 5. Sea Squirt (멍게)

  • Unique taste (love it or hate it)
  • High in nutrients
  • Price: ₩10,000-₩15,000
  • Haggling Tips

    1. **Check multiple vendors:** Prices vary significantly

    2. **Buy in bulk:** Order from one vendor for better deals

    3. **Speak basic Korean:** Even trying helps

    4. **Avoid peak hours:** Better prices early morning or late afternoon

    5. **Be friendly:** Ajummas respond to genuine smiles

    Sample Conversation

    You: "이거 얼마예요?" (How much is this?)

    Vendor: "30,000원이에요" (30,000 won)

    You: "너무 비싸요. 25,000원 어때요?" (Too expensive. How about 25,000 won?)

    Vendor: "28,000원!" (28,000 won!)

    You: "감사합니다!" (Thank you!)

    Best Time to Visit

  • **Early Morning (6-8 AM):** Freshest selection, fewer tourists
  • **Weekday Afternoons (2-4 PM):** Less crowded, willing to negotiate
  • **Avoid:** Weekends and holidays (too crowded)
  • Step-by-Step Guide

    1. **Arrive hungry:** You'll eat well

    2. **Walk around first:** Compare prices and offerings

    3. **Choose your vendor:** Look for active stalls with locals

    4. **Point and ask:** "이거 얼마예요?" (How much?)

    5. **Negotiate:** Don't accept first price

    6. **Buy your seafood:** They'll wrap it

    7. **Go upstairs:** Find a restaurant

    8. **Hand over your seafood:** Tell them how to cook it

    9. **Enjoy:** With soju and side dishes

    Cooking Methods

  • **회 (Sashimi):** Raw, thinly sliced
  • **구이 (Grilled):** Perfect for shellfish and fish
  • **찜 (Steamed):** Great for crab and shrimp
  • **매운탕 (Spicy soup):** Made with fish heads and bones
  • Practical Information

  • **Location:** Jagalchi Station (Line 1), Exit 10
  • **Hours:** 5:00 AM - 10:00 PM (some vendors close earlier)
  • **Language:** Limited English, but vendors are patient
  • **Payment:** Cash preferred, cards accepted at larger stalls
  • **Parking:** Available but expensive; use subway
  • What to Avoid

  • **Tourist traps:** Vendors who approach you aggressively
  • **Pre-packaged items:** Not as fresh
  • **Paying upfront:** Pay after weighing
  • **Accepting first price:** Always negotiate
  • Insider Secrets

    1. **Free samples:** Many vendors offer tastes

    2. **Bones for soup:** Ask restaurant to make soup from fish bones

    3. **Side dishes:** Often unlimited at upstairs restaurants

    4. **Photo etiquette:** Ask before photographing vendors

    5. **Best soju pairing:** Choose 처음처럼 (Chum Churum)

    Nearby Attractions

    Combine your market visit with:

  • **Jagalchi Festival:** October annually
  • **BIFF Square:** 10-minute walk
  • **Gukje Market:** Traditional market next door
  • **Yongdusan Park:** 15-minute walk, great views
  • Final Tips

  • Bring cash (ATMs nearby)
  • Wear comfortable shoes (slippery floors)
  • Don't be shy - vendors love enthusiastic customers
  • Try something new - when else will you eat sea squirt?
  • Budget ₩50,000-₩100,000 per person for full experience
  • Jagalchi is more than a market - it's where Busan's soul lives. The energy, the ajummas' voices, the smell of the ocean - it's an experience you can't get anywhere else in Korea.

    See behind-the-scenes footage of Jagalchi on my TikTok @busankoreanman!

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